Brand identity · Logo design · Craft beer packaging
FOSO.
The idea
Full of flavour.
Full of character.
- The project
- FOSO is a craft beer brand rooted in Zakarpattia, western Ukraine. Its three-beer collection brings together Light Beer, Honey Ale and Strawberry Wheat Ale, each with a personality of its own.
- My role
- Brand identity & logo design
Craft beer packaging design
The identity
A local expression,
a bold identity.
The name FOSO draws on regional slang influenced by Hungarian, where it's used to express something cool or awesome. I translated that attitude into a rock-on hand symbol, integrated directly with the lettering to create a distinctive, energetic logo.
In motion
A closer look
at the labels.
An animated sequence reveals the complete label designs, from the bold front graphics to the smaller ingredients and brewing details. Each label follows the same visual system while retaining its individual character.
The packaging
Different beers.
Same attitude.
Bright, contrasting colours give each beer an instantly recognisable look. The prominent logo and clearly defined variety names bring consistency to the range without making the cans feel identical.
View the full project on Behance
