Brand identity · Logo design · Packaging · Illustration
KAMAKURA.
The idea
A little pause.
A world of matcha moments.
- The project
- KAMAKURA is a matcha brand concept inspired by Japanese tea culture, bringing a fresh, playful perspective to the everyday matcha ritual.
- My role
- Brand identity & logo design
Packaging design (tins, pouches and boxes)
Illustration
The visual world
A little ritual,
illustrated.
Inspired by the moments that make matcha special, I created a series of fine-line illustrations capturing the preparation and enjoyment of tea. Paired with a rounded, expressive wordmark, they give KAMAKURA its own playful character across the packaging.
A closer look
Three varieties.
One visual family.
Each variety has its own colour, carried consistently across tins, pouches and boxes. Together, they create a collection that feels connected while giving every product its own identity.
View the full project on Behance